We’re excited to share that our founder and editor, Sam Aquillano, is featured in PRINT Magazine, where he writes about the inspiration and design thinking behind BRICKA — a new independent magazine for adult fans of LEGO® exploring the culture, creativity, and business of brick building.
In the article, “Business Design School: A New Magazine for Adult Fans of LEGO,” Sam shares how BRICKA is both a creative outlet and a business design experiment — an attempt to treat LEGO not as a toy, but as a serious medium for design, architecture, and storytelling.
“That’s the opportunity I see: to design a brand and platform that elevates brick culture — not as hobbyist entertainment, but as a form of creative practice and cultural expression.”
The piece previews interviews and features from BRICKA’s first issue — including artists and designers like Raymond Girard (Pen and Brick), Kelly Bartlett, and the team behind Light Brick Studio’s LEGO Voyagers — while offering a look at how the magazine itself is being prototyped and built in public.
“I want every issue to feel like a creative retreat: beautiful photography, honest storytelling, and the kind of thoughtful reflection you rarely find in our algorithm-curated social feeds.”
Read the full story on PRINT Magazine:
👉 Business Design School: A New Magazine for Adult Fans of LEGO
Follow along as we build BRICKA, brick by brick — here and on Instagram @brickamag.
